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Students and others interested in radio history will be intrigued by this fast-paced biography of Gordon McLendon's career in the radio industry, touching also on his work in motion pictures and involvement in Texas politics.
Following a glimpse into his childhood, education, and military career, Ronald Garay describes McLendon's station ownership and management in Palestine, Texas; the development of a major network, the Liberty Broadcasting System; his live and recreated baseball and football programs; and his skirmishes with the major league baseball establishment. Much attention is given to how McLendon re-invented radio and competed with television and print media through his Top 40 music hits, disc jockey programming, and the use of local news. Important concerns regarding station trafficking, editorializing, and public interests are considered as well in this extraordinary book.
- Sales Rank: #4733780 in Books
- Published on: 1992-03-17
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .75" w x 5.98" l, 1.34 pounds
- Binding: Hardcover
- 264 pages
Review
"This is a well-researched and well-written assessment of a fascinating period in radio, as seen through the life of a key figure who helped bring on the changes radio then needed."-Communication Booknotes
." . . Ronald Garay has helped us better understand that American broadcasting means far more than NBC, CBS, and ABC."-Business History Review
?. . . Ronald Garay has helped us better understand that American broadcasting means far more than NBC, CBS, and ABC.?-Business History Review
?This is a well-researched and well-written assessment of a fascinating period in radio, as seen through the life of a key figure who helped bring on the changes radio then needed.?-Communication Booknotes
"[Readers] will be entranced by the biography about undeniably the most important figure in radio programming and management at mid-century. . . . A joy to read!"-David MacFarland
About the Author
RONALD GARAY is Associate Professor at the Manship School of Journalism, Louisiana State University. He is the author of Congressional Television (1984) and Cable Television (1988).
Most helpful customer reviews
3 of 3 people found the following review helpful.
Don't touch that dial - don't miss this book
By Kindle Customer
Commercial radio was more than entertainment for kids growing up in the '50s, '60s & '70s. It was a lifeline to everything cool - a chance for kids living "in the sticks" to keep up to date on what was hot and what was not. Before Cousin Brucie, Wolfman Jack & John "Records" Landecker, there was Gordon McLendon. His claim to fame was re-creating sporting events, in many cases, making games more exciting than the real thing. McLendon was lucky and good. His was a simple formula long before broadcasters thought in such terms. He believed in the total package of music, personality and promotion (not necessarily in that order). Mr. Garay does an amazing job of retracing "The Old Scotsman's" impact on the industry good and bad (like the All Want-Ad format). McLendon was one of the most influential people in radio at a time when it was making the transition from true "broad"casting in to the early stages of what's known as "narrow"casting. Sadly, there are few books devoted to radio's pioneers. Garay's work, which comes across as a labor of love, is the standard for which all other broadcast history books should strive to attain.
1 of 1 people found the following review helpful.
Poet, Dramatist, and innovator of AM radio!
By James Braswell
This is the definitive work on McLendon's life and innovations in radio. Having listened to his live broadcast of the 3rd game of the 1951 playoff between the Brooklyn Dodgers and New York Giants, won on Bobby Thomson's dramatic 9th inning home run, introduced me to McLendon and to this day, is the most dramatic baseball radio broadcast I have heard. This particular game was not one of his re-creations (I have also heard one of his re-creations, an 1886 baseball game!) but live from the long gone home of the Giants, the Polo Grounds. McLendon had a poetic, dramatic and literate interpretation as the Thomson game unfolded. I had to know more about McLendon and this book is a home run!
0 of 0 people found the following review helpful.
IF RADIO IS YOUR TOPIC: BUY THIS BOOK
By Mervyn O. Hagger
I wish that this book told us more, but as an academic work it is better than some of the commercial mush about GML that is in circulation. Good as a reference work for writers.
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